Top 7 Branding and Marketing Trends 2021

 

With the advent of technology, things change a lot and so do the techniques. The technique that is working for you today does not assure the same results tomorrow.

Branding and marketing are among those that are a part of the change. This is why you must change your strategies with time in order to get effective outcomes.

You must have seen that some of the bigger firms are spending a lot on branding and marketing agencies. They are eager to find a top branding agency in Dubai, San Francisco, New York, Brooklyn, and other major parts of the world.

It is so because they know how crucial it is to implement the latest trends. They have a calculated outcome for the small investment.

Well if you are eager too, here are the top 7 Branding and Marketing Trends of 2021.

1. Artificial Intelligence: When it comes to Artificial Intelligence (AI), there is no limit to what can happen and what you can achieve. In this digital era, face to face communication has reduced to a minimum.

So you can effectively implement AI to enhance communication. AI provides you the ability to establish two-way communication. You can also use it to analyze data, track sales, and project customer behavior patterns.

Although AI is already in trend. It collects data from various blog posts and social media platforms. This is helping organizations to recognize the behavior of clients. It is going to get more advanced and precise. Investing in AI is a good deal.

2. Video Marketing: When it comes to branding and marketing, there is no match for video marketing. Initially, the video is a great source to attract an audience to your platform. When visitors reach your platform for purchase, they are having a lot of doubts regarding the quality and durability of products. 

Video marketing helps to clarify the doubts of the visitor. As a result, you need not convince visitors to purchase. They will be motivated enough to close the deal on the spot.

Moreover, the video provides you an opportunity to share your brand’s story with the audience. Even a short video of a few seconds is enough to earn the trust of the audience for your brand.

3. Social Media: According to “Datareportal”, currently there are more than 3.96 billion active social media users around the world. This figure is going to rise further.

Some of the bigger social media platforms like Facebook, Instagram, Youtube, etc are improving their marketing services. They are coming up with more flexible and attractive plans.

Moreover, most of the audience uses social media to make a purchase. It can be either through the links provided on the social media platforms through ads or links shared by known ones. This means you are going to get free advocacy for your brand.

4. Voice Search: You must have used Alexa, Siri, or Cortana. So how do you feel when you interact with these?

Obviously, you feel great. As they make your task easy. During the past, the popularity of voice search has taken a surge.

It provides you an easy solution just by speaking rather than by typing a long text from your PC or mobile phone. That’s why Google is paying close attention to voice search. This is why many business owners have implemented voice search on their business websites and apps. This is the technology that is going to rule branding and marketing in the future.

5. Online Reviews: You must be probably wondering about the role of online reviews. Well, you need to know that online reviews can make or break your business’s ability to attract an audience to your platform.

The thing is, with growing competition in the market, people are confused about whether to purchase online from a specific platform or not. To clarify their doubts they take the help of online reviews. If these reviews are in your favor, you won the bet. If not, you lose a customer.

This trend is going to rise further. So it is good to focus on online reviews to aid your branding and marketing efforts.

6. No-click Searches: Generally what we do is, type our question into the Google search box, hit enter, and then click on that article which gives the information we required.

No-click searches or featured snippets takes this search to a next level. The thing is, sometimes the answer that we are looking for, is presented in a paragraph in top search results. These boxes are known as “Position Zero”. They often come with an image and all the required information.

This means you need not to click on the article to get information. Google and other popular search engines use this to provide users easy and rapid information without visiting a website.

7. Augmented Reality (AR) and Visual Reality (VR): When it comes to attracting an audience to your platform, there is no match to AR and VR. Both of these have touched the zenith of fame in recent years. 

With the advent of technology, they are taking branding and marketing to a next level. Although the online business has taken a surge and the activity to physical stores has been reduced.

But AR and VR have helped a lot to get that physical experience. It is getting better and is the future of branding and marketing.

Conclusion: It is essential to have knowledge about the trends that are going to impact branding and marketing in 2021. The more knowledge you have about technology, the more stable will be for your business. Now what are those trends, are presented to you in this resolute dossier.

7 Effective Graphic Design Tips For Beginners

 When it comes to graphics designing, most of the people directly relate it to a good drawing. They think that it is only for those who are good at drawing on papers.

Really?

If this is what you are thinking, then you need to shrug it off.

All you need is some graphic design tips. These graphic design tips for beginners are used by a graphic design agency in Dubai, New York, San Francisco, Geneva, Berlin, and so on.

Well, let us discuss some of these effective tips in detail.

1. Keep it simple: Beginners try to focus on a unique design. In this process, they try to add too many innovations. Although the design should be unique, there should be no compromisation with simplicity.

You should be careful with this as a complex design does not attract an audience. They create confusion in the mind of the audience. It is not easy to remember.

Even a simple and unique design is enough to get that attraction that you are looking for. You can take the example of Apple, Nike, or some other renowned brands. They all are having simple yet effective designs to draw the attention of the audience. Moreover, they appear better on smartphones and loads much faster.

2. Use adequate white space: Although graphics designing is all about a center of attraction on graphics and text. The areas without these graphics and text are equally important.

Actually, we are talking about white space. White space is the area between and around design elements. You need to know that white space doesn’t mean the white-colored area. It is actually a negative space and can be in any color, pattern. It can even be an image.

It is essential in the trendy graphic designs to show simplicity. So, while executing text on a big canvas, you are required to select a high-quality typeface. Then you can centralize your type while keeping the rest of the canvas white.

3. Fewer Font choices: Using a text as a focal point in your design is a good way to go. But when you keep on using too many fonts it takes away the focal point from the design.

It will not only make it difficult for the audience to digest and remember. It also leaves your design looking unprofessional and chaotic.

To prevent this, you are required to stick to a few complimentary fonts. You can go with the eye-catching font for your titles, along with a simple font for subheadings and blocks of text.

The thing is no matter, what font you go with, you can adjust the kerning, tracking, and leading. This will allow you to have more malleability with your designs.

4. Colors: Colors are having a psychological impact. You should focus on colors. This will helps in reflecting, the brand‘s tone. For making it easy for you below are some colors with the feeling that they can invoke in the mind of the users.

• White: Known for purity and cleanliness.

• Red: Known for passion and energy.

• Black: Known for sophistication, luxury, and power.

• Grey: Known for gravity and professionalism.

• Orange: Known for energy and enthusiasm.

• Yellow: Known for optimism and spontaneity.

• Pink: Known for femininity, romance, and youth.

• Blue: Known for trust, safety, security, and relaxation.

• Purple: Known for creativity, abundance, and mystery.

• Green: Known for wealth, health, and refreshment.

In addition to this, you should choose a color scheme that has 1-3 primary colors and an additional 1-3 secondary colors. They should be chosen such that they contrast and complement each other. You can go with different tones of the same color for consistency. It can be done by adjusting brightness for contrast.

5. The power of the picture: You must have seen a pairing of photos with graphics. Pairing a photo with a graphic can help you to keep your design simple.

The thing is, your photo can explain a lot and will do much of the job. This will give you an opportunity to fill the rest of your design with less text and graphics. This will be very less as compared to the scenario when you are going for a design without a picture.

But you should keep in mind, adding a photo to your design doesn’t mean just pasting a picture into the middle of the graphic. It should balance with the rest of your design. It can be a photo paired with a color block, where each half of the graphic is the same size. This will help in attaining balance.

6. Keep your backup: You should not copy an entire design. You can prevent this by drawing inspiration from the work you love.

For this, you can save pieces in a folder on your desktop. These pieces can be a list of influences, a catalog of inspiring work, patterns, etc. This will help you in developing your personal style preferences and interests.

As a result, you will come up with unique ideas and tricks for your project.

7. Consistency: It is necessary to use the same design elements on every page. It will prevent any confusion and reflect the brand’s message effectively.

One of the easiest ways to ensure aesthetic unity across a document is the duplication of pages. Later on, you can edit text and replace images.

Conclusion: Graphic design is not so difficult as it seems to be. All it requires is an interest and dedication, to begin with. Once you get a startup, you will understand the basics to build a solid design. To assist you more with this, some key graphic design tips are presented to you.

Does a logo design company help your business grow?

For many, logo design is not a top priority. They think that a logo is not essential for a business to grow.

But there are many that know the power of a logo. They are aware of the fact that a logo is essential to establish a business identity. This is the reason why they are ready to invest in a logo design company. This is the reason why they put extra effort to hire the best logo design company for their business.

Well, if you are still confused, No worries. Let us dig deeper into, does a logo design company help your business grow? 

1. Strong first impression: The first impression counts the most. If it is good, it can attract the audience, if not, it can simply turn them off.

A logo is the first visible identity of your business. So it should be simple and eye-catchy. A good logo design is all about using colors, shapes, textures, space, forms, images, and content in a balanced and harmonious way. This is where a logo design company can help you with. 

They took everything into consideration and then design a logo for your business. The designed logo not only gives your business a visible identity but reflects your business. It tells the audience what your business is all about.

Moreover, this is a digital age, where it is a matter of seconds to impress the audience. It will take seconds to make or break a sale. If you miss that opportunity you will lose your future potential customer.

2. Make you stand apart from competitors: It doesn’t matter which sector you are dealing with, you will feel a hefty amount of competition. If you are thinking, you can easily beat the competition on the power of products or services alone, you need to reconsider.

You are required to adopt some strategy that can help you to stand apart from your competitors. Logo design is one of those strategies that can differentiate you from others. If your designs are simple, modern, and impressive, they can motivate the audience to go for your products and services over your competitors.

This means a good logo design can help you to grab more sales. More sales mean more growth in your business.

3. Professionalism: People associate a high-quality logo with high-quality products and services. They want to associate with a business that has a great logo, a good website design, etc

When it comes to logo design, you cannot handle the task of designing a logo to someone that lags both professionalism and experience. Logo design is all about a complete analysis of a company. Then to take several factors into account and come up with a logo that speaks itself about a company.

This is where a design agency comes in. They are having a team of professionals that are one of the best in what they do. They have seen various ups and downs in the market, in the past. They carry a lot of experience. They know what can work and what not?

4. Modern technology: Logo designing is a task that can be performed better with state of the art technology. The latest technology means a more memorable and unique logo.

This is where a logo design agency stands out. It’s their daily task and their business runs on technology. Modern technology for them means better and unique logos, so more satisfied clients.

It is not a good idea for your business to invest in costly software and tools for designing a logo. The best alternative is to hire a design agency. This will let you get a modern logo for your business that will help your business in getting recognition on a global level.

5. Global platform: One of the advantages of hiring a logo design agency is its tie-ups and promotions. Logo design agencies have to establish their own identity in the market. So they keep on promoting their work on various advertising platforms. 

This means if they are promoting your work for getting their own brand recognition, you will get free global recognition. Moreover, they are having good tie-ups in the global market. This will provide you with an easy platform to stabilize and grow your business. 

A logo design agency will not only design a logo for your business but provides you an opportunity to use various other resources. These resources can help your business to grow at a rapid pace.

6. Works independently: You can use your current staff for designing a logo, but you need to be careful about biasing. The thing is, your staff will be working on some other projects. In most of the cases, they will be unprofessional in this field. So there is a possibility of envy, pressure, or seniority. This can ruin the logo design.

On the other hand. logo design agencies are there to work independently without any pressure. They will work as a complete unit to achieve your business targets. This will end up in timely results.

Conclusion: There are many who don’t like to invest in logo designing. They think that the quality of products and services is enough to run a business successfully. But when it comes to logo design, it takes a lot of things and professionalism. To help you in understanding the power of a logo design agency, a resolute dossier on the same is presented to you.